Mechanisms of Technological Rationality Extend to the Whole Society

The notion of docile efficiency perfectly illustrates the technological rationality structure. Rational thinking is being transformed from a critical force into a force of adjustment and conformity. The autonomy of reason loses its meaning to the same extent that the thoughts, emotions and actions of men are shaped by the technical requirements of a device […]

Improving the Organization and Management of Extension

The free economic subject has rather become the object of a large-scale organization and coordination. Individual achievement has been transformed into standardized performance, with motivations, guidance, and evaluation of the individual’s action being defined by predetermined tasks and functions external to him. The effective individual is one whose action is the adequate response to the […]

Machines That Facilitate Contact Between People Intercept and Absorb Their Libido

Arnold Thurman, The Folklore of Capitalism, New York, 1941, p.who have been trained to identify their loyalty and loyalty to these same interests. Relationships between men themselves are increasingly mediated by mechanization. However, machines that facilitate contact between people intercept and absorb their libido, diverting it from this too dangerous sphere where men are free […]

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